You Move,

We Align.

Advisory designed for high-stakes decisions.

Advisory designed for high-stakes
decisions.

Who we are

AP & Company is a strategic advisory firm specializing in

crisis management, reputation protection, and stakeholder alignment.

We work with India’s leading institutions and decision-makers to navigate

high-pressure scenarios with precision, discretion, and control.

Our integrated approach ensures your organization remains resilient, aligned,

and trusted especially when the stakes are highest.

Our integrated approach ensures your organization remains resilient, aligned, and trusted especially when the stakes are highest.

Where We Step In

Crisis & Litigation

You don’t always control the narrative but you can control the outcome. We step in during high-stakes disputes, media trials, regulatory pressure, and internal crises crafting the strategy before the first call is returned.

Reputation & Digital Strategy

Reputation is your most valuable intangible asset—and the digital ecosystem never forgets.

We combine intelligence, behavioural science, and creative control to manage perception, influence conversations, and rebuild trust across public, media, and digital landscapes.

Our focus areas:

  • Stakeholder sentiment analysis
  • Narrative recalibration & messaging
  • Digital reputation & search management
  • Long-term trust rebuilding

Corporate Leadership & Transformation

Advisory for when reputations are being built—or rebuilt. From leadership transitions to board misalignment, we offer quiet counsel and narrative precision to help you lead with confidence in moments of flux.

Financial Events & Transactions

When the stakes are measured in billions, clarity is non-negotiable. We guide communications and positioning during M&A, fundraising, restructuring, and shareholder scrutiny with every message calibrated.

Public Affairs, Regulation & Geopolitical Strategy

Expanding into a new market requires more than operational readiness—it calls for foresight, credibility, and alignment with the regulatory and cultural landscape.

We provide discreet advisory to help organizations navigate policy frameworks, legislative shifts, and public sentiment, while crafting go-to-market strategies that ensure compliance, trust, and long-term positioning.

Cybersecurity, Data & Privacy Incidents

One breach can compromise more than just systems. We work behind the scenes to protect your reputation, stakeholder trust, and leadership credibility during digital or data-related threats.

Sustainable Business & Stakeholder Alignment

Sustainability isn’t just ethical—it’s reputational. We help brands communicate ESG narratives with credibility and foresight, ensuring they stand up to both scrutiny and stakeholder expectations.

Frequently Asked Questions
Edit Content

AP & Company is a high-stakes advisory firm specializing in crisis management, reputation protection, and strategic influence. We guide leaders and institutions through moments that demand precision, discretion, and control.

Edit Content

Yes. Confidentiality is absolute. Every engagement is handled with the highest discretion to protect the integrity of our clients and their leadership.

Edit Content

We operate on an immediate response model. Once engaged, our team can mobilize within hours to contain, assess, and strategize around reputational or operational threats.

Edit Content

We work in partnership with internal leadership, communications, and legal teams. Our role is to provide high-level counsel, strategy, and execution support—not to replace but to strengthen your existing capabilities.

Edit Content

Our engagements are confidential by design. Most of our interventions are invisible to the public eye, with our clients’ interests and reputations protected at every step.

Insights